$1,400,000$
428 S Main Street
River Falls, WI, 54022
About 428 S Main Street
Prime Commercial Property – Gas Station / Redevelopment Opportunity
Exceptional opportunity to acquire a high-visibility commercial property in River Falls’ most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street.
Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base.
Location Highlights:
Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic.
Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships.
Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day.
High Traffic Volume – prime positioning for branding, signage, and business exposure.
Exceptional opportunity to acquire a high-visibility commercial property in River Falls’ most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street.
Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base.
Location Highlights:
Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic.
Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships.
Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day.
High Traffic Volume – prime positioning for branding, signage, and business exposure.
Listing Provided Courtesy of Property Executives Realty
428 S Main Street Property Details
Price:
$1,400,000
MLS #:
NST6737650
Status:
Active
Beds:
0
Baths:
0
Type:
Commercial
Subdivision:
Greenwood Falls Add
Listed Date:
Jun 12, 2025
Total Sq Ft:
2,016
Lot Size:
14,375 sqft / 0.33 acres (approx)
Year Built:
1960
Schools
School District:
River Falls
Interior Features
Flooring
Concrete Slab
Heating
Other
Levels
One
Exterior & Lot Features
Accessibility Features
Other
Construction Materials
Block, Concrete, Steel Siding
Exterior Features
Steel Siding
Lot Features
Corner Lot, Irregular Lot, Zero Lot Line
Parking Features
Other, Parking Lot
Roof
Metal
Property Taxes & Financial Details
Tax Year
2024
Taxes
$6,416
Location
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428 S Main Street
River Falls, WI
